has been around since the late 1980s. At the time, SMH, the company that produces Swatch watches, decided to develop and produce a branded car that relates to the world-known accessories. Realizing that the automobile may face a harsh competition, the CEO of the company and the man behind the whole idea, Nicolas Hayek, tried to combine efforts with an already-popular car manufacturer, Volkswagen. In the beginning of the 1990s, though, Volkswagen abandoned the project and started focusing on designing its own “three-liter car”. After having been rejected by brands such as BMW, Fiat, and Renault, the Smart project was finally accepted by Daimler-Benz, which now holds 51% of Smart shares.